Masterclass: Lessons from the Best Loc Leaders

How are leading enterprises rethinking localization as a core lever of differentiation, global readiness, and revenue, and what does that look like in practice?

In this episode of the Masterclass Series: Lessons from the Best Localization Leaders, Smartling CEO Bryan Murphy sits down with Wada’a Fahel, former localization leader at Harley-Davidson and Zendesk, to unpack how she turned localization into a growth driver at both organizations.

Through real-world examples and success stories, from helping an American icon go global to earning executive sponsorship and running bold experiments, you’ll learn practical frameworks you can apply immediately to elevate localization’s role inside your organization and prove its business impact.

Di cosa parleremo:

• • Why localization is often seen as a cost center, and how leaders can change that perception
    
  • How to use narrative, not localization jargon, to earn executive sponsorship and multimillion-dollar budgets
    
  • Lessons from Harley-Davidson and Zendesk on centralization, AI, and executive alignment
    
  • Experiments that demonstrate localization’s real impact on growth