Adapting to the AI Shift: How Loc Teams Should Plan for 2026

In this special year-end session, Smartling CEO Bryan Murphy and industry advisor Chris Dell share a recap of the trends that shaped localization in 2025 and what teams need to prepare for in 2026. They’ll break down how AI is transforming expectations, why visibility into quality and impact is becoming essential, and how budget pressures are reshaping priorities across global teams.

You’ll learn how to navigate these shifts with a practical, forward-looking framework for the new year. From the KPIs that matter to the realities of org changes, to best practices for integrating AI safely and responsibly, this session is designed to help you enter 2026 with clarity and confidence.

Di cosa parleremo:

• • The top trends that reshaped localization in 2025 and what they mean for your 2026 strategy
    
  • The KPIs and measurement frameworks that world-class teams use to demonstrate quality, efficiency, and impact
    
  • How to position localization effectively under new org structures in the age of AI
    
  • Best practices for adopting AI that meets the safety, data security, and governance standards required by enterprises